This book written by Ken Coleman is plain,simple, and effective. Ken interviews the top leaders in a diverse group of industrys such as Mike Krzyzewski, Seth Godin, John Maxwell, Pat Summit, Tony Dungy, and many more. The book is broken down into 3 branches Succeeding, Surviving, Sustaining with each topic centered on one topic. Practical questions with practical answers from America’s leading thought leaders. This is a must read.