Episode 75:(Special Live New York Edition): Get What You Deserve w/Abu Fofanah & Ariel Lopez


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In this Episode, Minority Trailblazer Abu & Ariel shares;

  • How they first launched their careers
  • How to start brands and get investors from scratch
  • How to leverage a network
  • and much much more


Information About Ariel:

’m a career coach, entrepreneur, and public speaker with an expertise in digital media and technology. With over five years of hands-­on recruiting experience, I’ve worked with tons of startups and major brands like Amazon to help them build pipelines of talent. I’ve worked with thousands of marketing, advertising, and tech professionals to help them grow in their careers and find lucrative opportunities. Most recently, I’ve worked with General Assembly, to assist hundreds of transitioning students to find their own paths in technology.

I am the founder of 2020Shift, a social enterprise that’s designed to educate minority millennials on careers in digital media and technology. We focus on bridging the gap of diverse talent to non­engineering opportunities through access to jobs, resources, and professional development. We also give women and minority millennials the skills they need and the network to help them get to the next level in their career.  Our vision is to diversify the tech economy with long­term sustainable impact by building a community of talented young professionals from underserved communities in the spaceSome of our partners include AlleyNYC, Pandora, Buffer, Yelp, LinkedIn and more.

I am also a member of Forbes Coaches Council, an invite-only organization created by Forbes and YEC to provide thought leadership opportunities to top business and career coaches.

Information About Abu:

Abu Fofanah is a digital strategist and entrepreneur who helps companies grow profitable brands and achieve their goals using technology. After working in various areas of retail, e-commerce, and education he launched his own technology consultancy, House of Fofanah, aimed at developing technology focused products and services to help the development of online businesses. Through House of Fofanah, he’s been able to help business owners streamline their business processes, strengthen their brand strategy, and develop an online presence.

Abu has worked alongside some of the world’s most recognizable brands (Fortune 100 and 500) around the world helping them transform their business, increase sales, and expand to new markets. He is an expert in operations, digital marketing, strategy building, e-commerce, and e-learning – the skills needed to helps brands thrive online.

Abu received his business degree from the Schreyer Honors College at Penn State where he studied Supply Chain Management and Information Systems. After college, Abu spent time living in Milan, Italy where he studied Fashion Design and the Business of Fashion.

Some notable career highlights: Abu was featured in Business Insider as one of the top students for his entrepreneurship. He received the honor “4 under 30” from Global Entrepreneurship Network. He has given many keynote addresses over the last few years, the most well-known is his Key Note address honoring the COO of the Ritz Carlton. During his time in college, he finished amongst the top of his class and was the graduation speaker. Abu was recently featured in the Philadelphia Inquirer and recognized by PricewaterhouseCoopers (PwC) as someone on the rise.


Find Abu Here;

Web: www.abufofanah.com
Instagram: www.instagram.com/abufofanah
Twitter: www.twitter.com/theabufofanah
Linkedin: www.linkedin.com/in/abufofanah 

Find Ariel Here;

Web: www.2020shift.com
Instagram: www.instagram.com/ariellopez__xo
Twitter: www.twitter.com/ariellopez__ 
Linkedin: www.linkedin.com/in/ariellopez17


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